Alibaba Tmall Mother and Baby Investment Promotion Conference

Alibaba has a multi-platform ecological chain, one of which is Tmall. Tmall has a wide range of products, and maternal and baby products have the most purchasing power. Contains a variety of maternal and child services and is the number one sales in China. The investment manager analyzed the macro-market of the maternal and infant industry, and the maternal and infant family has reached 286 million and the market is huge. The main categories, trend categories, and opportunity categories all have investment trends. Trending category investment direction: the products have their own characteristics, such as Internet celebrities and Douyin models, IP models and trendy models, which are easier to settle in. Cost-effectiveness and innovation are more important. Give examples of successful cases to illustrate the importance of channels. It also emphatically introduces the three most important points in the audit when entering, with brand power and good channels, single products should have extreme innovation and sales, and after-sales service.

This investment promotion training gave us an understanding of the channels of entry, a certain understanding of the current popular maternal and child products, and an understanding of how to rapidly increase sales. Compare with your own store, how to adjust.